October 18, 2008
Animal rights group opposed to fur targets Armani
Jason Salzenstein READ TIME: 1 MIN.
The PETA animal rights organization is targeting Armani in its latest anti-fur campaign.
PETA senior vice president Dan Mathews said Tuesday that Armani has used rabbit fur in its winter collections now in stores despite a no-fur pledge.
PETA plans to launch an ad campaign before the Hollywood awards season next winter portraying the designer with a long Pinocchio nose.
The Armani fashion house said in a statement that it has renounced the use of animal fur except for rabbit fur. It calls rabbit fur a byproduct of an animal that is a food staple. Armani accused PETA of exploiting its name and said it includes relatively few fur items its collections compared with other fashion houses.
The Armani statement does not mention any no-fur pledge.
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Jason Salzenstein is a writer and editor; design, image, and marketing consultant; and professional shopper. His work has appeared in numerous national and international publications and he has clients around the world. For more information :: www.JasonSalzenstein.com
