Fitbit Launches Charge 3

Fitbit announced Fitbit Charge 3 this week, the latest evolution of its best-selling Charge family of devices. Charge 3 features an elevated, premium swim-proof design with a touchscreen display, 15+ goal-based exercise modes, essential smart features to stay connected to what matters most, up to seven days of battery life, and Fitbit's most advanced sensor and algorithm technology in a tracker. Charge 3 is available for pre-sale with global retail availability starting October 2018.

Fitbit's Charge family of products is the most popular of Fitbit's lineup, with 35 million devices sold to date. According to Fitbit research, of adult consumers who considered buying a wearable in the last year, 42 percent wanted a tracker versus 36 percent who wanted a smartwatch -- due to the slimmer design, easy-to-use features, streamlined experience and price point. iii Further, IDC estimates shipments of fitness trackers will continue to comprise a significant portion of the overall wearables category for the next several years. iv Trackers also make up the majority of wearable sales in major global markets like Australia, Great Britain, Japan, Singapore and Spain.

"With Charge 3, we are building on the success of our best-selling Charge franchise and delivering our most innovative tracker, offering an extremely slim, comfortable and premium design, along with the advanced health and fitness features our users want. Charge 3 gives existing users a compelling reason to upgrade, while also allowing us to reach new users who want a sleeker, more affordable wearable in a tracker form factor," said James Park, co-founder and CEO of Fitbit. "Our commitment to consumer choice and ability to meet the demand of millions of users by offering a range of products, from trackers to smartwatches, will enable us to expand our share of the overall wearables market."