Watch: Food Ad Allegedly Violates Russia's 'Gay Propaganda' Law

by Emell Adolphus

EDGE Media Network Contributor

Monday July 5, 2021
Originally published on July 2, 2021

Two moms and their two daughters were featured in a healthy food ad for popular Russian food retailer VkusVillA and the promo spot allegedly violated the country's "gay propaganda" law, reported The Moscow Times.

In the photo a real couple, Yuma and partner Zhenya, talk about the their practice of ethical veganism and their support fair trade.They also say they provide shelter to LGBTQ people who are not accepted by their families.

"In the piece, which was published on the company's website and marked with an '18+' label, VkusVill warns the public to 'weigh all the pros and cons' before continuing to read it," the Daily News reported.

"Family is blood ties or a stamp in a passport. Let's rethink this. In the 21st century, it's primarily people who love us, those who will always shield us, people with whom we go through life together," the piece says, the Daily News reported.

VkusVill buys food from producers directly and spends no money on advertising. Although the photo reportedly violated a vague Russian law, the couple has received a ton of support.

The photo appeared Thursday in a section of the website featuring actual customers of the brand.

"Yuma shared some of the photos on her Instagram page, writing that 'perhaps the most important thing for our family is care and acceptance,'" reports Daily News. "After VkusVill shared their photos, Yuma said she was amazed at the support she received."

However, the photo also received plenty of threats and negative responses. Russian's "gay propaganda" law started in 2013, outlawing public discussions or positive messages about LGBTQ issues.

See the ad below in Russian.